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Share of consumers that would prefer to shop mostly online/in-store in Ireland in 2023, by generation

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Sources

Release date

May 2023

Region

Ireland

Survey time period

January to March, 2023

Number of respondents

minimum 1,000*

Supplementary notes

The source explains that missing percentage points to 100 percent make up the population with a neutral preference.

* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.

The release date is the date of access.

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

Citation formats

Shopping channel preference in Ireland 2023, by generation

Published by
F. Watty,
May 16, 2023

As of early 2023, nearly ** percent of millennials in Ireland said they would do most of their shopping online if they could choose freely, making them the leading demographic in favor of buying on the web. At around ** percent each, Gen X consumers and baby boomers leaned more towards shopping in physical stores.

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Statistics on " Consumer behavior in Ireland "

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Overview

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Online versus offline shopping behavior

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Reaching Irish consumers

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Consumer behavior in IrelandU.S. Gen Z & millennials: consumer goods and shopping behaviorUK Gen Z & millennials: consumer goods and shopping behaviorOnline shopping behavior in EuropeConsumer behavior in Canada
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