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Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United Kingdom in 2023

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Sources

Release date

January 2024

Region

United Kingdom

Survey time period

April to June, 2023

Number of respondents

Minimum 1,000 respondents*

Supplementary notes

The source explains that missing percentage points to 100 percent make up the population with a neutral preference.

* The total sample size of 19,293 includes a minimum of 1,000 respondents in each of the 18 markets analyzed.

The release date is the date of access.

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

Citation formats

Shopping channel preference among UK millennials & Gen Z for beauty products 2023

Published by
F. Watty,
Jan 5, 2024

In 2023, over **** of Gen Z consumers in the United Kingdom (UK) said they would prefer to do most of their beauty product shopping online if they could. However, in-store shopping for beauty products was slightly more popular. At nearly ** percent, millennials were even more keen on shopping mostly online for beauty items, given the choice.

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