The source explains that missing percentage points to 100 percent make up the population with a neutral preference.
* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.
The release date is the date of access.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Citation formats
Shopping channel preference among U.S. millennials & Gen Z for jewelry 2023
In 2023, about ** percent of Gen Z consumers in the United States said they would prefer to do most of their jewelry and accessory shopping online if they could. At more than ** percent, millennials were even more keen on shopping predominantly online for such items, given the choice.
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Klarna. (May 12, 2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for jewelry and accessories in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1384364/mostly-online-vs-offline-shopping-jewelry-usa/
Klarna. "Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for jewelry and accessories in the United States in 2023." Chart. May 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1384364/mostly-online-vs-offline-shopping-jewelry-usa/
Klarna. (2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for jewelry and accessories in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1384364/mostly-online-vs-offline-shopping-jewelry-usa/
Klarna. "Share of Gen Z and Millennial Consumers That Would Prefer to Shop Mostly Online/In-store for Jewelry and Accessories in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 May 2023, /statistics/1384364/mostly-online-vs-offline-shopping-jewelry-usa/
Klarna, Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for jewelry and accessories in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1384364/mostly-online-vs-offline-shopping-jewelry-usa/ (last visited August 01, 2026)
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for jewelry and accessories in the United States in 2023 [Graph], Klarna, May 12, 2023. [Online]. Available: /statistics/1384364/mostly-online-vs-offline-shopping-jewelry-usa/
