U.S. and British women are more likely than men to engage in social media shopping activities. A January 2022 survey showed that ** percent of female respondents had bought a product via social networks at least once, while only ** percent of men did. Other activities, such as visiting brands' social media stores or pages, were also more prevalent among women.
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Latana. (August 23, 2022). Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1103314/internet-users-interested-purchasing-though-social-media-usa/
Latana. "Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by gender." Chart. August 23, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1103314/internet-users-interested-purchasing-though-social-media-usa/
Latana. (2022). Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1103314/internet-users-interested-purchasing-though-social-media-usa/
Latana. "Type of Activities Consumers Engaged in While Social Media Shopping in The United States and The United Kingdom in 2022, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Aug 2022, /statistics/1103314/internet-users-interested-purchasing-though-social-media-usa/
Latana, Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by gender ÌÇÐÄÆƽâ°æ, /statistics/1103314/internet-users-interested-purchasing-though-social-media-usa/ (last visited July 21, 2026)
Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by gender [Graph], Latana, August 23, 2022. [Online]. Available: /statistics/1103314/internet-users-interested-purchasing-though-social-media-usa/
