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Most popular social commerce platforms among digital buyers in the United States in 2023, by age group

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Sources

Release date

October 2022

Region

United States

Survey time period

August 2023

Number of respondents

867 respondents

Age group

18-65 years

Special properties

among those who purchased online in the previous 30 days

Citation formats

Social commerce platforms most used by digital shoppers in the U.S. 2023, by age

Published by
Yihan Ma,
Oct 19, 2022
According to a 2023 survey, Facebook is generally the most popular social network for digital shoppers in the United States. Nevertheless, examining age-related preferences revealed that young adults aged 18 to 34 in the U.S. showed a stronger inclination toward Instagram.
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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