E-commerce in the Nordics - statistics & facts
The Nordics—a region characterized by high levels of internet penetration, digital literacy, and purchasing power—has a thriving e-commerce market. Within the Nordics, Norway has the highest online shopping reach, whereas Sweden generates the highest e-commerce revenue. In 2023, Sweden’s e-commerce revenue amounted to an estimated 13.6 billion U.S. dollars. E-commerce in Norway, generated 8.6 billion dollars that year, closely followed by Denmark with 8.4 billion and Finland with 6.7 billion.
