According to estimates, the average annual retail social commerce sales per shopper in the United States would exceed *** U.S. dollars in 2023. Forecasts suggest a ** percent increase in this figure by 2027, amounting to approximately dollars.
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eMarketer, & Insider Intelligence. (October 23, 2023). Average retail social commerce sales per buyer in the United States in 2020, 2023, and 2027 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1334493/social-commerce-sales-per-capita-us/
eMarketer, und Insider Intelligence. "Average retail social commerce sales per buyer in the United States in 2020, 2023, and 2027 (in U.S. dollars)." Chart. October 23, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1334493/social-commerce-sales-per-capita-us/
eMarketer, Insider Intelligence. (2023). Average retail social commerce sales per buyer in the United States in 2020, 2023, and 2027 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1334493/social-commerce-sales-per-capita-us/
eMarketer, and Insider Intelligence. "Average Retail Social Commerce Sales per Buyer in The United States in 2020, 2023, and 2027 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Oct 2023, /statistics/1334493/social-commerce-sales-per-capita-us/
eMarketer & Insider Intelligence, Average retail social commerce sales per buyer in the United States in 2020, 2023, and 2027 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1334493/social-commerce-sales-per-capita-us/ (last visited July 21, 2026)
Average retail social commerce sales per buyer in the United States in 2020, 2023, and 2027 (in U.S. dollars) [Graph], eMarketer, & Insider Intelligence, October 23, 2023. [Online]. Available: /statistics/1334493/social-commerce-sales-per-capita-us/
