Key insights
- E-commerce market revenue
- bn EUR

Detailed statistics
Revenue of the e-commerce industry in Finland 2017-2030
- Number of e-commerce users
- m

Detailed statistics
Number of users of e-commerce in Finland 2017-2030
- Share of individuals using the internet to sell goods
- %

Detailed statistics
Share of individuals using the internet to sell goods or services in Finland 2025
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Current statistics on this topic
Recommended statistics
Market overview
9
- Distribution of e-commerce sales in Finland 2023, by type of product
- Most popular e-commerce platforms in Finland 2023
- Revenue of the e-commerce industry in Finland 2017-2030
- E-commerce market revenue in Finland 2019-2029, by segment
- Revenue share of the cross-border e-commerce market in Finland 2017-2025
- Number of users of e-commerce in Finland 2017-2030
- Penetration rate of e-commerce in Finland 2017-2030
- Share of individuals using the internet to sell goods or services in Finland 2025
- E-commerce revenue in the Nordic countries 2025, by country
Market overview
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Distribution of e-commerce sales in Finland 2023, by type of product

Distribution of e-commerce sales in Finland 2023, by type of product
Distribution of e-commerce sales in Finland in 2023, by type of product
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Most popular e-commerce platforms in Finland 2023

Most popular e-commerce platforms in Finland 2023
Most popular e-commerce platforms in Finland in 2023
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Revenue of the e-commerce industry in Finland 2017-2030

Revenue of the e-commerce industry in Finland 2017-2030
Revenue of the e-commerce industry in Finland from 2017 to 2030 (in billion U.S. dollars)
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E-commerce market revenue in Finland 2019-2029, by segment

E-commerce market revenue in Finland 2019-2029, by segment
Revenue of e-commerce in Finland from 2019 to 2029, by segment (in billion euros)
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Revenue share of the cross-border e-commerce market in Finland 2017-2025

Revenue share of the cross-border e-commerce market in Finland 2017-2025
Revenue share of cross-border e-commerce share in Finland from 2017 to 2025
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Number of users of e-commerce in Finland 2017-2030

Number of users of e-commerce in Finland 2017-2030
Number of users of e-commerce in Finland from 2017 to 2030 (in millions)
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Penetration rate of e-commerce in Finland 2017-2030

Penetration rate of e-commerce in Finland 2017-2030
Penetration rate of e-commerce in Finland from 2017 to 2030
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Share of individuals using the internet to sell goods or services in Finland 2025

Share of individuals using the internet to sell goods or services in Finland 2025
Share of individuals using the internet to sell goods or services in Finland from 2002 to 2025
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E-commerce revenue in the Nordic countries 2025, by country

E-commerce revenue in the Nordic countries 2025, by country
Value of e-commerce revenue in the Nordic countries in 2025, by country (in billion U.S. dollars)
Online shopping
6
- Online shopping penetration in Finland 2024, by gender and age group
- Share of domestic and cross-border online shoppers in Finland 2023
- Most returned online purchases by category in Finland 2025
- Returns of online products compared to the average return rate in Finland 2024
- Return rate of online purchased goods and services in Finland 2024
- Cart abandonment rate in the Nordics 2026, by device
Online shopping
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Online shopping penetration in Finland 2024, by gender and age group

Online shopping penetration in Finland 2024, by gender and age group
Share of online shoppers in Finland in 2024, by gender and age group
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Share of domestic and cross-border online shoppers in Finland 2023

Share of domestic and cross-border online shoppers in Finland 2023
Share of individuals who made domestic and cross-border online purchases (EU and non-EU) in Finland in 2023
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Most returned online purchases by category in Finland 2025

Most returned online purchases by category in Finland 2025
Most returned online purchases by category in Finland as of June 2025
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Returns of online products compared to the average return rate in Finland 2024

Returns of online products compared to the average return rate in Finland 2024
Number of returns of online products compared to the average return rate in Finland in the 1st half of 2024, by product category
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Return rate of online purchased goods and services in Finland 2024

Return rate of online purchased goods and services in Finland 2024
Return rate of online purchased goods and services in Finland in the 1st half of 2024, by payment method
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Cart abandonment rate in the Nordics 2026, by device

Cart abandonment rate in the Nordics 2026, by device
Percentage of baskets created that did not result in a completed order in Nordic countries from 2nd quarter 2025 to 1st quarter 2026, by device
Webshops and channels
5
Webshops and channels
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Most popular online shops in Finland 2025

Most popular online shops in Finland 2025
Most popular online shops in Finland as of June 2025
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Top 10 online stores in Finland 2025, by e-commerce net sales

Top 10 online stores in Finland 2025, by e-commerce net sales
Top online stores in Finland in 2025, by e-commerce net sales (in million U.S. dollar)
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Top 10 personal care online stores in Finland 2023, by e-commerce net sales

Top 10 personal care online stores in Finland 2023, by e-commerce net sales
Top online stores in the personal care segment in Finland in 2023, by e-commerce net sales (in million U.S. dollars)
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Finland: top 5 beauty online stores 2023

Finland: top 5 beauty online stores 2023
Top online stores in the beauty segment in Finland in 2023, by e-commerce net sales (in million U.S. dollars)
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Most popular beauty and cosmetics websites in Finland 2026, by website traffic

Most popular beauty and cosmetics websites in Finland 2026, by website traffic
Most visited beauty and cosmetics websites in Finland in May 2026 (in 1,000s)
E-commerce channels used by companies
5
- Share of enterprises that make B2C e-commerce sales via websites in Finland 2014-2023
- Share of enterprises with web sales in the Nordic countries 2013-2023
- Share of B2B companies selling digitally in the Nordics 2024, by sector
- Data usage among B2B e-commerce companies in the Nordics 2024
- Estimated B2B e-commerce revenue of physical goods in Finland 2018-2026
E-commerce channels used by companies
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Share of enterprises that make B2C e-commerce sales via websites in Finland 2014-2023

Share of enterprises that make B2C e-commerce sales via websites in Finland 2014-2023
Share of enterprises that make B2C e-commerce sales via a website in Finland from 2014 to 2023
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Share of enterprises with web sales in the Nordic countries 2013-2023

Share of enterprises with web sales in the Nordic countries 2013-2023
Share of enterprises with web sales in the Nordic countries from 2013 to 2023
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Share of B2B companies selling digitally in the Nordics 2024, by sector

Share of B2B companies selling digitally in the Nordics 2024, by sector
Share of B2B companies offering digital commerce in the Nordics in 2024, by sector
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Data usage among B2B e-commerce companies in the Nordics 2024

Data usage among B2B e-commerce companies in the Nordics 2024
Share of B2B e-commerce companies using data for business activities in the Nordics in 2024
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Estimated B2B e-commerce revenue of physical goods in Finland 2018-2026

Estimated B2B e-commerce revenue of physical goods in Finland 2018-2026
Estimated B2B e-commerce revenue of physical goods in Finland from 2018 to 2023, with a forecast from 2024 to 2026 (in billion U.S. dollars)
Digital payments
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Biggest e-commerce payment brands in Finland 2024

Biggest e-commerce payment brands in Finland 2024
Biggest e-commerce payment brands in Finland as of December 2024
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Most common e-commerce payment methods in Finland 2023

Most common e-commerce payment methods in Finland 2023
Most common e-commerce payment methods in Finland in 2023
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Preferred payment method for online payments in Finland 2024

Preferred payment method for online payments in Finland 2024
Preferred payment method for online payments in Finland in the 1st half of 2024
Delivery methods and preferences
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Preferred methods of delivery in Finland 2024

Preferred methods of delivery in Finland 2024
Preferred methods of delivery in Finland in 2024
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Anticipated delivery times of domestic online stores in Finland 2024

Anticipated delivery times of domestic online stores in Finland 2024
Expected delivery time by customers for deliveries of domestic online stores in Finland in 2024
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Anticipated delivery times of foreign online stores in Finland 2024

Anticipated delivery times of foreign online stores in Finland 2024
Expected delivery time by customers for deliveries of foreign online stores in Finland in 2024
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