Countries surveyed included: United States, Canada, Mexico, Brazil, Argentina, Colombia, United Kingdom, France, Italy, Germany, Spain, Denmark, Norway, Finland, Sweden, Poland, Netherlands, Japan, South Korea, and Australia.
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Proportion of ad-supported video streaming users globally Q3 2025, by platform
In the third quarter of 2025, only ** percent of active users on Amazon Prime Video were ad-free. The platform with the largest share of ad-free users was HBO Max at ** percent.
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Media Play News. (January 13, 2026). Share of ad-supported to ad-free active users on video streaming sites worldwide as of third quarter of 2025, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1396402/ad-supported-video-streaming-users-by-platform/
Media Play News. "Share of ad-supported to ad-free active users on video streaming sites worldwide as of third quarter of 2025, by platform." Chart. January 13, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1396402/ad-supported-video-streaming-users-by-platform/
Media Play News. (2026). Share of ad-supported to ad-free active users on video streaming sites worldwide as of third quarter of 2025, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1396402/ad-supported-video-streaming-users-by-platform/
Media Play News. "Share of Ad-supported to Ad-free Active Users on Video Streaming Sites Worldwide as of Third Quarter of 2025, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2026, /statistics/1396402/ad-supported-video-streaming-users-by-platform/
Media Play News, Share of ad-supported to ad-free active users on video streaming sites worldwide as of third quarter of 2025, by platform ÌÇÐÄÆƽâ°æ, /statistics/1396402/ad-supported-video-streaming-users-by-platform/ (last visited July 14, 2026)
Share of ad-supported to ad-free active users on video streaming sites worldwide as of third quarter of 2025, by platform [Graph], Media Play News, January 13, 2026. [Online]. Available: /statistics/1396402/ad-supported-video-streaming-users-by-platform/
