The video segment of the Indian OTT market was primarily sustained by advertising video-on-demand (AVoD) platforms up until 2021, when revenue from both AVoD and subscription video-on-demand (SVoD) totaled * U.S. dollars. SVoD revenue has rapidly risen since 2017 and was projected to surpass that of AVoD in the years to follow. The overall revenue earned by the video OTT market in 2021 amounted to over * U.S. dollars.
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BCG India. (November 15, 2022). Revenue of video streaming services in India from 2017 to 2021, with a projection for 2022 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1374605/india-video-ott-revenue-by-platform-type/
BCG India. "Revenue of video streaming services in India from 2017 to 2021, with a projection for 2022 (in million U.S. dollars)." Chart. November 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1374605/india-video-ott-revenue-by-platform-type/
BCG India. (2022). Revenue of video streaming services in India from 2017 to 2021, with a projection for 2022 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1374605/india-video-ott-revenue-by-platform-type/
BCG India. "Revenue of Video Streaming Services in India from 2017 to 2021, with a Projection for 2022 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2022, /statistics/1374605/india-video-ott-revenue-by-platform-type/
BCG India, Revenue of video streaming services in India from 2017 to 2021, with a projection for 2022 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1374605/india-video-ott-revenue-by-platform-type/ (last visited July 24, 2026)
Revenue of video streaming services in India from 2017 to 2021, with a projection for 2022 (in million U.S. dollars) [Graph], BCG India, November 15, 2022. [Online]. Available: /statistics/1374605/india-video-ott-revenue-by-platform-type/
