U.S. streaming services traffic volume 2024| ��ƽ��

Most popular streaming services in the United States from April 2022 to January 2024, by number of monthly visits (in millions)

Characteristic	netflix.com	hulu.com	disneyplus.com	hbomax.com	peacocktv.com	paramountplus.com	tv.youtube.com	primevideo.com	hotstar.com	ivi.ru
Jan '24	412.83	175.24	78.89	6.36	87.76	49.78	55.86	13.46	3.39	0.16
Dec '23	385.6	154.09	71.22	6	62.93	47.14	48.9	13.13	3.24	0.33
Nov '23	345.26	171.24	76.65	5.37	60.33	48.75	50.15	11.69	5.21	0.42
Oct '23	341.87	156.26	93.38	5.78	57.26	42.62	54.81	13.11	6.04	0.1
Sep '23	348.43	155.93	68.74	5.89	51.09	44.37	56.63	13.8	4.66	0.21
Aug '23	323.36	146.84	57.21	6.31	48.55	41.36	33.79	13.28	2.76	0.19
Jul '23	400.12	167.49	65.25	10.45	51.89	39.54	26.8	16.66	3.02	0.22
Jun '23	391.38	160.65	68.02	12.82	54.2	43.12	32.06	12.88	3.38	0.2
May '23	376.96	177.66	68.57	80.12	62.33	44.86	38.83	11.19	2.87	0.14
Apr '23	378.01	182.7	72.88	99.09	66.75	48.24	39.32	11.9	3.17	0.3
Mar '23	405.86	203.6	81.43	108.61	62.01	53.37	44.44	12.52	4.32	0.16
Feb '23	386.44	177.87	66.15	111.34	55.81	47.35	38.67	9.69	5.14	0.33
Jan '23	436.68	199.56	75.17	120.55	61.07	48.63	40.09	11.27	4.64	0.3
Dec '22	383.17	174.67	73.27	98.66	60.04	40.91	40.5	8.67	2.34	0.19
Nov '22	407.6	212.4	81.22	99.95	74.67	40.48	44.12	9.92	3.76	0.23
Oct '22	421.08	228.25	91.06	112.24	59.83	40.47	43.19	10.62	4.62	0.29
Sep '22	400.02	198.52	84.63	111.96	48.97	42.59	39.73	9.91	4.63	0.19
Aug '22	433.25	208.32	78.96	109.37	42.54	34.17	27.1	10.43	3.09	0.16
Jul '22	382.33	174.02	69.2	80.75	33.66	34.85	20.63	9.94	1.83	0.17
Jun '22	385.79	165.62	88.05	89.58	30.01	33.55	26.94	9.59	1.82	0.13
May '22	351.08	164.18	72.59	91.99	29.48	34.17	23.94	6.84	2.53	0.18
Apr '22	337.44	160.08	70.11	90.91	29.58	31.05	25.57	6.48	2.67	0.05

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Release date

April 2024

More information

Region

United States

Survey time period

April 2022 to January 2024

Special properties

all devices; based on Semrush, trends data

Citation formats

January 2024, Netflix.com generated over 412 million visits in the United States. Traffic to the SVoD platform increased by seven percent compared to the previous month. Overall, Netflix was the leading subscription video-on-demand service in terms of traffic during the examined period. Between the second half of 2022 and the beginning of 2023, search and visit volume trends on streaming sites in the market appeared to have normalized after the usage increase brought by the COVID-19 pandemic in 2020 and 2021.