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Average daily time spent on leading over-the-top (OTT) applications in China in December 2024 (in minutes)

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Source

Release date

February 2025

Region

China

Survey time period

December 2024

Special properties

OTT apps refer to apps on smart TV; daily usage refers to the daily app activation duration of smart TV devices

Citation formats

Daily time spent on popular OTT apps in China 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 19, 2025

iQIYI's over-the-top (OTT) app Milky Way Kiwi, boasting *** million monthly active devices in China, recorded the highest daily user time spent in December 2024. CIBN Kumiao TV came in second with minutes, falling short of only *** minutes. The country's largest OTT app, Jiguang TV ranked fourth after Little TV.

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