In the United States, TV viewers have more subscriptions to video streaming services than to multichannel TV services. In 2023, ** percent of respondents to a survey subscribed to at least one video streaming platform, while ** percent had an MVPD subscription. The share of vMVPD subscribers was even lower, at ** percent. However, the use of both streaming and pay TV declined from the previous year.
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Hub Entertainment Research. (May 11, 2023). Share of video streaming and multichannel video programming distributor (MVPD) service subscribers in the United States from 2021 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1243786/video-streaming-mvpd-services-subscription-united-states/
Hub Entertainment Research. "Share of video streaming and multichannel video programming distributor (MVPD) service subscribers in the United States from 2021 to 2023." Chart. May 11, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1243786/video-streaming-mvpd-services-subscription-united-states/
Hub Entertainment Research. (2023). Share of video streaming and multichannel video programming distributor (MVPD) service subscribers in the United States from 2021 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1243786/video-streaming-mvpd-services-subscription-united-states/
Hub Entertainment Research. "Share of Video Streaming and Multichannel Video Programming Distributor (Mvpd) Service Subscribers in The United States from 2021 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 May 2023, /statistics/1243786/video-streaming-mvpd-services-subscription-united-states/
Hub Entertainment Research, Share of video streaming and multichannel video programming distributor (MVPD) service subscribers in the United States from 2021 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1243786/video-streaming-mvpd-services-subscription-united-states/ (last visited July 26, 2026)
Share of video streaming and multichannel video programming distributor (MVPD) service subscribers in the United States from 2021 to 2023 [Graph], Hub Entertainment Research, May 11, 2023. [Online]. Available: /statistics/1243786/video-streaming-mvpd-services-subscription-united-states/
