According to a 2023 survey conducted in the United States, ** percent of responding consumers said they purchased from the brand more frequently because they participated in a free loyalty program. Additionally, ** percent of U.S. consumers in a free loyalty program noted that they spent more time with the brand due to their participation in the program. A similar share (** percent) was recorded among consumers in a paid loyalty program.
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Merkle. (February 13, 2024). Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in 2023, by type of program [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/
Merkle. "Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in 2023, by type of program." Chart. February 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/
Merkle. (2024). Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in 2023, by type of program. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/
Merkle. "Leading Ways in Which Loyalty Programs Influenced Consumer Behavior According to Consumers in The United States in 2023, by Type of Program." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2024, /statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/
Merkle, Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in 2023, by type of program ÌÇÐÄÆƽâ°æ, /statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/ (last visited July 15, 2026)
Leading ways in which loyalty programs influenced consumer behavior according to consumers in the United States in 2023, by type of program [Graph], Merkle, February 13, 2024. [Online]. Available: /statistics/1375145/top-ways-loyalty-programs-influenced-consumer-behavior-us/
