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Adoption of in-house vs. third-party technology to manage loyalty programs according to marketing and loyalty professionals worldwide in September 2022

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Source

Release date

February 2023

Region

Worldwide

Survey time period

September 2022

Number of respondents

261 respondents

Special properties

among loyalty program decision-makers

Citation formats

Adoption of in-house vs. third-party technology in loyalty programs worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, May 3, 2023
During a September 2022 survey conducted among global loyalty program decision-makers, over ** percent of respondents reported using in-house technology to manage their loyalty programs. Nearly ** percent adopted a third-party loyalty technology vendor.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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