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Intention to revamp or significantly change loyalty programs in the next three years according to marketing and loyalty professionals worldwide from 2021 to 2023

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Source

Release date

January 2024

Region

Worldwide

Survey time period

September 2022 and September 2023

Number of respondents

593 respondents

Special properties

among loyalty program decision-makers

Citation formats

Marketers planning to change loyalty programs worldwide 2021-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 2, 2025

During a 2023 survey conducted among global loyalty program decision-makers, nine in ** respondents reported having the intention to revamp or significantly change loyalty programs in the next year. The share increased from roughly ** percent in the previous year.

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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