According to a survey conducted by in South Korea in 2023, around **** percent of respondents who were willing to buy an influencer collaboration product stated that they would buy such products even if the prices were higher than those of similar products. The most commonly accepted price markup lay at up to ** percent more than a comparable product.
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Rakuten Insight. (June 12, 2023). Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1201290/south-korea-acceptable-price-ranges-for-an-influencer-collaboration-product/
Rakuten Insight. "Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1201290/south-korea-acceptable-price-ranges-for-an-influencer-collaboration-product/
Rakuten Insight. (2023). Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1201290/south-korea-acceptable-price-ranges-for-an-influencer-collaboration-product/
Rakuten Insight. "Acceptable Price Ranges South Koreans Are Willing to Purchase An Influencer Collaboration Product as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1201290/south-korea-acceptable-price-ranges-for-an-influencer-collaboration-product/
Rakuten Insight, Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1201290/south-korea-acceptable-price-ranges-for-an-influencer-collaboration-product/ (last visited August 01, 2026)
Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: /statistics/1201290/south-korea-acceptable-price-ranges-for-an-influencer-collaboration-product/
