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Level of consideration given by consumers to influencer purchasing advice in Italy as of February 2021

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Sources

Release date

February 2021

Region

Italy

Survey time period

as of February 25, 2021

Number of respondents

1,500 respondents

Age group

18-54

Special properties

sample of 1,500 respondents who follow at least one macro-influencer on social media, representing 12 million Italian consumers

Citation formats

Influencer marketing effectiveness in Italy in February 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 3, 2021
During a 2021 survey carried out among Italian consumers who followed at least one macro-influencer on social media, ** percent of respondents said they held influencer purchasing advice in great consideration. Influencer purchasing advice was given adequate consideration by ** percent of respondents, while ** percent said they gave it little or no consideration.
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