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Share of respondents who have been persuaded to purchase a product by human influencers in Singapore as of February 2020

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Source

Release date

March 2020

Region

Singapore

Survey time period

February 2020

Number of respondents

1,111 respondents

Method of interview

Online omnibus survey

Supplementary notes

The question asked in the survey was as follows:"How much influence does an influencer have on your purchasing decisions, if at all?"

Citation formats

Human influencers' impact on purchasing decisions Singapore 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 18, 2020
Since last year, virtual influencers began to gain popularity. However, according to a survey conducted in Singapore as of February 2020, respondents believed that human influencers had more influence on their decision to purchase a product. ** percent of respondents stated that human influencers had a lot of influence, while only percent of respondents felt that way about virtual influencers.
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