| Characteristic | Same price as a similar product that does not have the influencer's name on it | Upto 25 percent more than a similar product | Upto 50 percent more than a similar product | Upto 75 percent more than a similar product | Not more than twice the price of a similar product | I do not have a limit when it comes to supporting my favorite influencer |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
India
Survey time period
May 11 to 31, 2023
Number of respondents
17,214 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Original question: How much more would you be willing to spend on a collaboration product between a brand and an influencer?
The survey question had 7,202 female and 10,012 male respondents.
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