The question asked in the survey was as follows:"Which of the following people or things have ever influenced your decision to purchase a product at all, or to choose one product over another, in each of the following categories? (Categories combined)"
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Social media influencers' impact on different age groups Singapore 2018
This statistic shows the share of respondents who were persuaded by social media influencers to purchase a product in Singapore as of August 2018. During the period measured, ** percent of survey participants between the ages of 18 to 24 years indicated that they were impacted by a social media influencer to buy a product. In comparison, only ** percent of respondents aged 55 years and older were persuaded by social media influencers.
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YouGov, & Public Relations and Communications Association. (September 14, 2018). Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/950956/singapore-social-media-influencers-reach/
YouGov, und Public Relations and Communications Association. "Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group." Chart. September 14, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/950956/singapore-social-media-influencers-reach/
YouGov, Public Relations and Communications Association. (2018). Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/950956/singapore-social-media-influencers-reach/
YouGov, and Public Relations and Communications Association. "Share of Respondents Who Have Been Persuaded to Purchase a Product by a Social Media Influencer in Singapore as of August 2018, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Sep 2018, /statistics/950956/singapore-social-media-influencers-reach/
YouGov & Public Relations and Communications Association, Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group ÌÇÐÄÆƽâ°æ, /statistics/950956/singapore-social-media-influencers-reach/ (last visited July 31, 2026)
Share of respondents who have been persuaded to purchase a product by a social media influencer in Singapore as of August 2018, by age group [Graph], YouGov, & Public Relations and Communications Association, September 14, 2018. [Online]. Available: /statistics/950956/singapore-social-media-influencers-reach/
