| Characteristic | 16-24 years | 25-34 years | 35-44 years | 45-54 years | 55 years and older |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
Singapore
Survey time period
May 11 to 31, 2023
Number of respondents
3,240 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
The survey question was: "How much more would you be willing to spend on a collaboration product between a brand and an influencer?"
Figures have been rounded
The survey was conducted among respondents of the following age groups:
16-24 years: 619 respondents
25-34 years: 1,168 respondents
35-44 years: 988 respondents
45-54 years: 356 respondents
55 and older: 109 respondents
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