According to a survey conducted among consumers in the United States in April 2022, ** percent of respondents said influencer marketing negatively impacted their perception of brands. Conversely, ** percent of respondents stated influencer marketing positively impacted their perception of recommended brands.
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Yahoo. (July 6, 2022). Share of consumers whose brand perception is positively or negatively impacted by influencer content in the United States as of April 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1319881/influencer-content-impact-brand-perception-us/
Yahoo. "Share of consumers whose brand perception is positively or negatively impacted by influencer content in the United States as of April 2022." Chart. July 6, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1319881/influencer-content-impact-brand-perception-us/
Yahoo. (2022). Share of consumers whose brand perception is positively or negatively impacted by influencer content in the United States as of April 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1319881/influencer-content-impact-brand-perception-us/
Yahoo. "Share of Consumers Whose Brand Perception Is Positively or Negatively Impacted by Influencer Content in The United States as of April 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jul 2022, /statistics/1319881/influencer-content-impact-brand-perception-us/
Yahoo, Share of consumers whose brand perception is positively or negatively impacted by influencer content in the United States as of April 2022 ÌÇÐÄÆƽâ°æ, /statistics/1319881/influencer-content-impact-brand-perception-us/ (last visited July 22, 2026)
Share of consumers whose brand perception is positively or negatively impacted by influencer content in the United States as of April 2022 [Graph], Yahoo, July 6, 2022. [Online]. Available: /statistics/1319881/influencer-content-impact-brand-perception-us/
