| Characteristic | 16-24 years | 25-34 years | 35-44 years | 45-54 years | 55+ years |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
South Korea
Survey time period
May 11 to 31, 2023
Number of respondents
3,933 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Original question: "Have you ever purchased an item or product because it was endorsed by the influencer?"
Respondents count by age bracket were as follows:
16-24 years: 270
25-34 years: 1,039
35-44 years: 1,252
45-54 years: 849
55+ years: 523
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