| Characteristic | 16-24 years | 25-34 years | 35-44 years | 45-54 years | 55 years and older |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
Malaysia
Survey time period
May 11 to 31, 2023
Number of respondents
5,509 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
The survey question was: "What type of product have you purchased because it was endorsed by an influencer?"
Figures have been rounded
Age group breakdowns:
16-24 years: 1,723 respondents
25-34 years: 2,198 respondents
35-44 years: 1,138 respondents
45-54 years: 350 respondents
55+ years: 100 respondents
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