Among 24,000 Instagram Stories that contained advertising published by UK-based influencers in September 2021, beauty and clothing were the largest sectors, each accounting for 24 percent of the total. Other significant industries in this context were leisure, food & drink, as well as fitness, diet & weight loss.
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Advertising Standards Authority (UK). (March 17, 2021). Distribution of Instagram Stories ads created by UK influencers in September 2020, by sector [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1262354/instagram-ads-sector-uk/
Advertising Standards Authority (UK). "Distribution of Instagram Stories ads created by UK influencers in September 2020, by sector." Chart. March 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1262354/instagram-ads-sector-uk/
Advertising Standards Authority (UK). (2021). Distribution of Instagram Stories ads created by UK influencers in September 2020, by sector. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1262354/instagram-ads-sector-uk/
Advertising Standards Authority (UK). "Distribution of Instagram Stories Ads Created by Uk Influencers in September 2020, by Sector." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Mar 2021, /statistics/1262354/instagram-ads-sector-uk/
Advertising Standards Authority (UK), Distribution of Instagram Stories ads created by UK influencers in September 2020, by sector ÌÇÐÄÆƽâ°æ, /statistics/1262354/instagram-ads-sector-uk/ (last visited July 19, 2026)
Distribution of Instagram Stories ads created by UK influencers in September 2020, by sector [Graph], Advertising Standards Authority (UK), March 17, 2021. [Online]. Available: /statistics/1262354/instagram-ads-sector-uk/
