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Respondents' level of trust in products endorsed by human and virtual influencers in Singapore as of February 2020

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Source

Release date

March 2020

Region

Singapore

Survey time period

February 2020

Number of respondents

1,111 respondents

Method of interview

Online omnibus survey

Citation formats

Level of trust in virtual or human influencers Singapore 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 18, 2020
Since last year, virtual influencers began to gain popularity. Virtual influencers are computer-generated models, with a strong following on social media platforms, particularly Instagram. However, according to a survey conducted in Singapore, ** percent of respondents trusted human influencers more than virtual ones.
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Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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