In 2024, search engine advertising accounted for the largest share of digital marketing spending in Germany, at over ****. Banner advertising ranked second, at roughly ****.
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Bitkom. (January 27, 2025). Distribution of digital marketing spending in Germany from 2022 to 2024, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1613788/digital-marketing-spending-channel-germany/
Bitkom. "Distribution of digital marketing spending in Germany from 2022 to 2024, by channel." Chart. January 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1613788/digital-marketing-spending-channel-germany/
Bitkom. (2025). Distribution of digital marketing spending in Germany from 2022 to 2024, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1613788/digital-marketing-spending-channel-germany/
Bitkom. "Distribution of Digital Marketing Spending in Germany from 2022 to 2024, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2025, /statistics/1613788/digital-marketing-spending-channel-germany/
Bitkom, Distribution of digital marketing spending in Germany from 2022 to 2024, by channel ÌÇÐÄÆƽâ°æ, /statistics/1613788/digital-marketing-spending-channel-germany/ (last visited July 23, 2026)
Distribution of digital marketing spending in Germany from 2022 to 2024, by channel [Graph], Bitkom, January 27, 2025. [Online]. Available: /statistics/1613788/digital-marketing-spending-channel-germany/
