YouTube was projected to account for ** billion Japanese yen of the annual expenditure of businesses on influencer marketing in Japan in 2024. The video sharing platform was the leading platform in this regard, ahead of Instagram, TikTok, and X. The total market size of influencer marketing was projected to reach ** billion yen during that year.
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CyberBuzz. (November 7, 2024). Annual expenditure on influencer marketing in Japan in 2024, by platform (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1246038/japan-influencer-marketing-market-size-by-platform/
CyberBuzz. "Annual expenditure on influencer marketing in Japan in 2024, by platform (in billion Japanese yen)." Chart. November 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1246038/japan-influencer-marketing-market-size-by-platform/
CyberBuzz. (2024). Annual expenditure on influencer marketing in Japan in 2024, by platform (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1246038/japan-influencer-marketing-market-size-by-platform/
CyberBuzz. "Annual Expenditure on Influencer Marketing in Japan in 2024, by Platform (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Nov 2024, /statistics/1246038/japan-influencer-marketing-market-size-by-platform/
CyberBuzz, Annual expenditure on influencer marketing in Japan in 2024, by platform (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1246038/japan-influencer-marketing-market-size-by-platform/ (last visited July 30, 2026)
Annual expenditure on influencer marketing in Japan in 2024, by platform (in billion Japanese yen) [Graph], CyberBuzz, November 7, 2024. [Online]. Available: /statistics/1246038/japan-influencer-marketing-market-size-by-platform/
