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Most important characteristics to be improved for effective e-mail optimization according to marketers worldwide as of December 2019

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Release date

February 2021

Region

Worldwide

Survey time period

December 2019

Number of respondents

298 respondents

Special properties

marketers (40% of whom work for B2C firms, 31% for B2B firms, and 29% for hybrid B2C-B2B firms)

Citation formats

Important characteristics for effective e-mail marketing optimization worldwide 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 24, 2021
Based on the results of a survey conducted among marketers in late 2019, it was found that ** percent of respondents indicated personalization as the most important characteristic that needs to be improved in order to effectively optimize their e-mail marketing campaign. Further ** percent survey participants pointed out that data quality needs to be improved upon.
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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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