| Characteristic | Revenue in U.S. dollars |
|---|---|
| - | - |
| - | - |
| - | - |
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September 2019
United States
March 2019
147 respondents
among retail advertising and marketing executives
Question: "From the following list, select the appropriate response for the personalization tactics that you utilize in your marketing efforts. From the following list select your performance results; (Select One for Each) Average for each selected."
The source defines the personalization types as follows:
Basic - first name; subject line
Purchase - RFM CRM targeting; targeting based on past purchases; e-mail body dynamic content
Advanced - real-time data; rules based personalization; live inventory data; stream-based click data and events; rendering offers at open time
