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Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020

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Sources

Release date

April 2020

Region

United States

Survey time period

February 20 to March 27, 2020

Number of respondents

203 respondents

Special properties

showing only the top 10 most selected options

Method of interview

Online survey

Supplementary notes

88 percent of respondents were located in the United States.
Question: Which of the following criteria do you use for targeting visitors or users in order to personalize the experience?

Citation formats

Data used by marketers when targeting for personalization U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 22, 2020
In March a survey was concluded among marketers in the United States, gauging their use of personalization. The results show that ** percent of respondents said that clicks is one of the key criteria they use when targeting for personalization, with ** percent saying that they look at previously purchased products.
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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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