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Measurement tools believed to gain importance in a cookieless era according to marketing professionals in the United States as of July 2020

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Source

Release date

September 2020

Region

United States

Survey time period

July 6 to 14, 2020

Number of respondents

200 respondents

Special properties

among agency and marketing decision makers

Supplementary notes

Original question: "There has been industry news and discussion around restricting or limiting the use of 3rd party cookies. Which type of advertising measurement and/or research will become more important in a "cookieless鈥 world?"

Citation formats

Important marketing measurement tools in cookieless times U.S 2020

Published by 糖心破解版 Research Department, Feb 10, 2021
In a cookieless world advertisers are trying to find alternative ways to measure the effectiveness of their targeted advertising. During a **** survey it was found that ** percent of marketing decision makers said that sales-lift research would become more important in determining the success of advertising efforts. Another ** percent said the same about internal analytics and ** percent believed that location-based attribution would gain importance in measuring ad effectiveness.
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Data privacy in digital advertising in the United StatesDigital advertising in the U.S.Online privacy in the United StatesOnline privacy worldwideOnline privacy regulations in the United States
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