Survey question: "Did you see a change in open rates in 2022 compared to 2021?" The survey demographic consists of representatives from the following countries: Australia, Canada, France, India, Israel, Mexico, Nepal, the Netherlands, Pakistan, Poland, Spain, the United Kingdom, the United States. The source does not provide date of survey.
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E-mail open rates change among marketers worldwide 2023
In 2022, around ** percent of marketers from around the world stated that their e-mail marketing campaigns had an increased open rate compared to what they observed in 2021. Another ** percent shared that they experienced no changes in the open rates of their e-mail campaigns.
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Mailmodo. (January 31, 2024). Changes in e-mail open rates observed by marketers worldwide in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1375790/email-open-rate-change-worldwide/
Mailmodo. "Changes in e-mail open rates observed by marketers worldwide in 2023." Chart. January 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1375790/email-open-rate-change-worldwide/
Mailmodo. (2024). Changes in e-mail open rates observed by marketers worldwide in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1375790/email-open-rate-change-worldwide/
Mailmodo. "Changes in E-mail Open Rates Observed by Marketers Worldwide in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2024, /statistics/1375790/email-open-rate-change-worldwide/
Mailmodo, Changes in e-mail open rates observed by marketers worldwide in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1375790/email-open-rate-change-worldwide/ (last visited July 20, 2026)
Changes in e-mail open rates observed by marketers worldwide in 2023 [Graph], Mailmodo, January 31, 2024. [Online]. Available: /statistics/1375790/email-open-rate-change-worldwide/
