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Reasons why consumers liked receiving email marketing in the United Kingdom as of December 2019

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Sources

Release date

March 2020

Region

United Kingdom

Survey time period

December 2019

Number of respondents

2,051 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Now think about the emails you like to receive from brands/shops/sites, which of the following best describes why you like them?"

Citation formats

Reasons why consumers liked receiving emails marketing in the UK 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 18, 2020
During a December 2019 survey carried out among adult consumers from the United Kingdom (UK), ** percent of respondents stated the reason why they enjoyed receiving emails from brands when they did so was that the emails contained offers; ** percent said they liked the email because they were personalized.
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