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Types of data users are willing to share with advertisers in the United States as of December 2022, by age

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Release date

December 2022

Region

United States

Survey time period

December 2022

Number of respondents

134 respondents

Age group

18 years and older

Special properties

aamong respondents aged 18-34 (n=89), 35-54 (n=29), 55 and more (n=16)

Supplementary notes

Original question: "What data are you comfortable sharing with advertisers?"
Multiple answers were possible.
The values may not sum up to 100 percent due to rounding.

Citation formats

Types of data users are willing to share with advertisers in the U.S 2022, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 2, 2023
During a December 2022 survey among smartphone users aged 18 years or more who feel comfortable sharing their data with advertisers in the United States, over half of the respondents aged up to ** (** percent) said they were willing to share information about their interests. The same age group also indicated willingness to share their shopping habits at 35 percent.
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