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Third-parties users are comfortable sharing their data with for advertising purposes in the United States as of December 2022, by operating system (OS)

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Source

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Release date

December 2022

Region

United States

Survey time period

December 2022

Number of respondents

1,820 respondents

Age group

18 years and older

Special properties

among respondents using Android (n=1390), IOS (n=252), and other operating systems (n=178)

Supplementary notes

Original question: "Who are you comfortable sharing your data with for advertising purposes?"
Multiple answers were possible.
The values may not sum up to 100 percent due to rounding.

Citation formats

Users' willingness to share their data with third-parties in the U.S 2022, by OS

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 2, 2023
During a December 2022 survey among smartphone users in the United States, ** percent of Android phone users felt comfortable sharing their data with cell phone manufacturers. iPhone users and users of phones or devices with other operating systems (OS) felt similar, with ** and ** percent levels of trust, respectively.
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