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Areas in which companies are using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022

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Sources

Release date

October 2022

Region

United States

Survey time period

July 2022

Number of respondents

185 respondents

Special properties

professionals who work full-time in marketing, advertising, customer service, HR/finance, sales, or IT departments and have some level of involvement in marketing-related activities; work for companies currently using artificial intelligence or machine learning softwares for advertising, content, or copywriting generation

Method of interview

Online survey

Supplementary notes

Respondents that gave a "Don't know" answer were removed from total.

Citation formats

Areas of AI & ML usage in U.S. companies 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 9, 2023

A survey carried out in July 2022 in the United States found that ** percent of marketing professionals were using artificial intelligence (AI) and machine learning (ML) tools in their marketing programs for e-mail marketing purposes. Another ** percent said that they used the same tools for advertising. An additional ** percent of American marketing professionals stated that AI and ML helped them with copywriting.

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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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