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Personalized media content algorithms in the United States - statistics & facts

The television viewing landscape in the United States is evolving, with smart TVs becoming the primary gateway for video content consumption. This development is coupled with the rapid expansion of artificial intelligence and its many applications in the media and entertainment industry. The result? A simplified and streamlined solution to content overload: personalized content recommendations. This is not limited to video but includes music, podcasts, digital books, and even news - digital content discovery is now being curated by AI analytics and algorithms.
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Published by Julia Stoll, Dec 17, 2025

Key insights

  • Share of U.S. consumers subscribing to SVOD and music services
  • **% and **%
  • Share of U.S. consumers who prefer platforms with personalized recommendations
  • **%
  • Share of U.S. consumers who would offer their personal data in exchange for personalized search results
  • **%

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Current statistics on this topic

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Generative AI budget growth across companies in the U.S. by revenue size 2024

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U.S. attitudes about AI usage for selected activities 2025

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Overview

6

Overview

Content discovery

7

Content discovery

AI, personalization, and algorithms

7

AI, personalization, and algorithms

Personal data sharing

6

Personal data sharing

Industry perspective

6

Industry perspective

Further reports

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Marketing personalization in the United States
Marketing personalization in the United States
Music streaming in the U.S.
Music streaming in the U.S.
Video streaming experience and preferences in the United States
Video streaming experience and preferences in the United States
AI usage in media and entertainment
AI usage in media and entertainment
Localized and culturally relevant video streaming content
Localized and culturally relevant video streaming content
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