ÌÇÐÄÆƽâ°æ

Top sources for connected TV users to find new content to watch in the United States as of March 2025

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

May 2025

Region

United States

Survey time period

March 2025

Number of respondents

1,133 respondents

Age group

18 years and older

Special properties

CTV viewers

Method of interview

Online panel

Citation formats

Major sources for CTV users to find new content to watch in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 18, 2025

As of March 2025, recommendations from friends and family were the leading source for CTV users in the United States to discover new content to watch, cited by over of respondents. The TV home screen and app home screen followed as the next most popular content discovery methods, mentioned by ** percent and ** percent of users, respectively.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Connected TV viewership in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Connected TV viewership in the United States

Overview

7

Device brands and streaming services

6

Consumer behavior

7

Perception of CTV ads

4

Further Content: You might find this interesting as well

Topics

Personalized media content algorithms in the United StatesMusic streamingMarketing personalization in the United StatesArtificial intelligence use in media and entertainmentVideo streaming experience and preferences in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.