Share of consumers who think humans are better than artificial intelligence (AI) at creating selected aspects of entertainment in the United States as of November 2024
Characteristic
Humans better
No difference
AI better
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Question: "Based on what you know, do you think generative AI tools or humans can do a better job at creating the following aspects of movies, TV shows or other entertainment?"
Citation formats
Consumer opinion on human vs. AI superiority in entertainment task creation 2024
In a survey of consumers fielded in the United States in ***, it was found that certain entertainment task creation was considered better done by humans than artificial intelligence tools. For example, creating music, dialogue for TV shows and movies, and storyboards was considered better when performed by humans. However, video editing for backgrounds and dubbing foreign language dialogues was seen as a job for AI.
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Hub Entertainment Research. (January 30, 2025). Share of consumers who think humans are better than artificial intelligence (AI) at creating selected aspects of entertainment in the United States as of November 2024
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1558249/ai-vs-human-entertainment-task-creation-opinion-us/
Hub Entertainment Research. "Share of consumers who think humans are better than artificial intelligence (AI) at creating selected aspects of entertainment in the United States as of November 2024
." Chart. January 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1558249/ai-vs-human-entertainment-task-creation-opinion-us/
Hub Entertainment Research. (2025). Share of consumers who think humans are better than artificial intelligence (AI) at creating selected aspects of entertainment in the United States as of November 2024
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1558249/ai-vs-human-entertainment-task-creation-opinion-us/
Hub Entertainment Research. "Share of Consumers Who Think Humans Are Better than Artificial Intelligence (Ai) at Creating Selected Aspects of Entertainment in The United States as of November 2024
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2025, /statistics/1558249/ai-vs-human-entertainment-task-creation-opinion-us/
Hub Entertainment Research, Share of consumers who think humans are better than artificial intelligence (AI) at creating selected aspects of entertainment in the United States as of November 2024
ÌÇÐÄÆƽâ°æ, /statistics/1558249/ai-vs-human-entertainment-task-creation-opinion-us/ (last visited July 24, 2026)
Share of consumers who think humans are better than artificial intelligence (AI) at creating selected aspects of entertainment in the United States as of November 2024
[Graph], Hub Entertainment Research, January 30, 2025. [Online]. Available: /statistics/1558249/ai-vs-human-entertainment-task-creation-opinion-us/
