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Most common starting points for TV and streaming viewers in the United States as of May 2025

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Sources

Release date

July 2025

Region

United States

Survey time period

May 2025

Number of respondents

2,528 respondents

Age group

16-74 years

Supplementary notes

Original question: "What's the first thing you see when you turn on your most-used TV?"

Citation formats

Most common starting points for TV and streaming viewers in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 27, 2025

Smart TVs emerged as the most common starting points for American TV and streaming viewers, with nearly **** of respondents to a 2025 survey stating to see smart TV home screens with the respective apps when they turn on the TV. An additional ** percent revealed that the home screen of a CTV like Roku was their starting point.

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