Perceptions of influence of artificial intelligence (AI) on company revenue according to c-suite in technology, media, and telecommunications companies in the United States and Europe as of June 2024
Characteristic
Significant revenue opportunity
Significant threat to revenue
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A study conducted among c-suite executives from technology, media, and telecommunications companies in the United States and Europe in mid-2024 found that close to half of respondents from tech firms saw AI as a significant revenue opportunity. In media and entertainment, that was true for ** percent of respondents, while ** percent saw this technology as a threat to revenue.
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AlixPartners. (December 4, 2024). Perceptions of influence of artificial intelligence (AI) on company revenue according to c-suite in technology, media, and telecommunications companies in the United States and Europe as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1609973/opinion-ai-impact-revenue-tech-media-us-europe/
AlixPartners. "Perceptions of influence of artificial intelligence (AI) on company revenue according to c-suite in technology, media, and telecommunications companies in the United States and Europe as of June 2024." Chart. December 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1609973/opinion-ai-impact-revenue-tech-media-us-europe/
AlixPartners. (2024). Perceptions of influence of artificial intelligence (AI) on company revenue according to c-suite in technology, media, and telecommunications companies in the United States and Europe as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1609973/opinion-ai-impact-revenue-tech-media-us-europe/
AlixPartners. "Perceptions of Influence of Artificial Intelligence (Ai) on Company Revenue According to C-suite in Technology, Media, and Telecommunications Companies in The United States and Europe as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Dec 2024, /statistics/1609973/opinion-ai-impact-revenue-tech-media-us-europe/
AlixPartners, Perceptions of influence of artificial intelligence (AI) on company revenue according to c-suite in technology, media, and telecommunications companies in the United States and Europe as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1609973/opinion-ai-impact-revenue-tech-media-us-europe/ (last visited August 01, 2026)
Perceptions of influence of artificial intelligence (AI) on company revenue according to c-suite in technology, media, and telecommunications companies in the United States and Europe as of June 2024 [Graph], AlixPartners, December 4, 2024. [Online]. Available: /statistics/1609973/opinion-ai-impact-revenue-tech-media-us-europe/
