A September 2024 study, conducted among business decision makers from the media and entertainment industry worldwide, shows that almost two-thirds of respondents believed that GenAI adoption in their business created a chance to speed up content and media production. A further 55 percent thought that GenAI usage posed an opportunity to reduce production costs.
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Amazon Web Services. (December 20, 2024). Leading drivers to adopting GenAI in media and entertainment according to industry business decision makers worldwide as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1610443/drivers-genai-adoption-media-businesses-worldwide/
Amazon Web Services. "Leading drivers to adopting GenAI in media and entertainment according to industry business decision makers worldwide as of September 2024." Chart. December 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1610443/drivers-genai-adoption-media-businesses-worldwide/
Amazon Web Services. (2024). Leading drivers to adopting GenAI in media and entertainment according to industry business decision makers worldwide as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1610443/drivers-genai-adoption-media-businesses-worldwide/
Amazon Web Services. "Leading Drivers to Adopting Genai in Media and Entertainment According to Industry Business Decision Makers Worldwide as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Dec 2024, /statistics/1610443/drivers-genai-adoption-media-businesses-worldwide/
Amazon Web Services, Leading drivers to adopting GenAI in media and entertainment according to industry business decision makers worldwide as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1610443/drivers-genai-adoption-media-businesses-worldwide/ (last visited August 02, 2026)
Leading drivers to adopting GenAI in media and entertainment according to industry business decision makers worldwide as of September 2024 [Graph], Amazon Web Services, December 20, 2024. [Online]. Available: /statistics/1610443/drivers-genai-adoption-media-businesses-worldwide/
