In the second quarter of 2025, the most common way in which Americans and Canadians discovered new movies and TV shows was through word of mouth or from friends. Around **** percent of respondents further reported using social media to discover video contents.
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TiVo. (October 1, 2025). Most common ways of discovering new movies and television shows in the United States and Canada from 2nd quarter 2021 to 2nd quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/935428/methods-video-content-discovery/
TiVo. "Most common ways of discovering new movies and television shows in the United States and Canada from 2nd quarter 2021 to 2nd quarter 2025." Chart. October 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/935428/methods-video-content-discovery/
TiVo. (2025). Most common ways of discovering new movies and television shows in the United States and Canada from 2nd quarter 2021 to 2nd quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/935428/methods-video-content-discovery/
TiVo. "Most Common Ways of Discovering New Movies and Television Shows in The United States and Canada from 2nd Quarter 2021 to 2nd Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Oct 2025, /statistics/935428/methods-video-content-discovery/
TiVo, Most common ways of discovering new movies and television shows in the United States and Canada from 2nd quarter 2021 to 2nd quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/935428/methods-video-content-discovery/ (last visited July 16, 2026)
Most common ways of discovering new movies and television shows in the United States and Canada from 2nd quarter 2021 to 2nd quarter 2025 [Graph], TiVo, October 1, 2025. [Online]. Available: /statistics/935428/methods-video-content-discovery/
