Julia Stoll
Research expert covering TV and video media
Localized and culturally relevant video streaming content - statistics & facts
Video streaming platforms act as vibrant hubs for cultural exchange, providing viewers with perspectives on societies and cultures far beyond their own. As video-on-demand services are accessible globally, a viewer in Europe can enjoy Korean dramas on Netflix, while audiences in South Africa can stream British documentaries through BritBox. The popularity of non-U.S. TV shows, like 鈥淪quid Game鈥 and 鈥淢oney Heist,鈥 has proven that consumers are increasingly looking for authentic programming and content that reflects their identity and cultural background. According to a survey conducted in English-speaking markets, the share of foreign-language content viewers increased across all age groups between 2020 and 2024. While these offerings open doors to major opportunities, for example collaborating with local broadcasters, they also bring distinct challenges, such as making content accessible to a wider audience and navigating regulatory obstacles.
