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Opinion on whether personalized recommendations on connected TV are useful in the United States in 2023

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Source

Release date

October 2023

Region

United States

Survey time period

2023

Number of respondents

over 500 households

Citation formats

Attitudes to recommendations on CTVs in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 11, 2024
According to the results of a study of viewer behavior conducted in 2023 among U.S. households, the majority, namely ** percent of respondents find recommendations and content suggestions on connected TVs helpful. Meanwhile, ** percent of people interviewed do not find them useful.
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