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AI usage in media and entertainment

Statistics report on the AI usage in media and entertainment

This report has been compiled to provide statistical information about the adoption and usage of artificial intelligence technology in the media and entertainment industry in the United States and worldwide.

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Table of contents

Overview

3
  • Premium Statistic Adoption of generative AI across industries and functions worldwide 2024
  • Premium Statistic Adoption of AI-related transparency measures 2024, by industry
  • Premium Statistic Consumer opinion on human vs. AI superiority in entertainment task creation 2024

Adoption and usage

5
  • Basic Statistic Popular drivers for GenAI adoption in media & entertainment businesses worldwide 2024
  • Premium Statistic Top approaches to GenAI sourcing in media & entertainment businesses worldwide 2024
  • Basic Statistic Expected impact of GenAI on media & entertainment businesses processes worldwide 2024
  • Basic Statistic Challenges in leveraging GenAI in media & entertainment businesses worldwide 2024
  • Premium Statistic Main uses of GenAI in media & entertainment that should require consent U.S. 2024

Industry perspective

6
  • Premium Statistic Views on GenAI influence on media & entertainment jobs in the U.S. 2024
  • Premium Statistic Views on AI's influence on media, tech, and telco revenues U.S. & Europe 2024
  • Premium Statistic Entertainment tasks performed well by gen AI according to industry workers U.S. 2023
  • Premium Statistic Entertainment workers concerns with the use of AI in the U.S. 2023
  • Premium Statistic Film, TV and animation tasks expected to be impacted by GenAI in the U.S. 2023
  • Premium Statistic GenAI use in film, TV, and animation production in the U.S. 2023

Consumer perspective

6
  • Premium Statistic Consumer opinion on human vs. AI superiority in entertainment task creation 2024
  • Premium Statistic Adults' opinion on the effect of AI on media in the U.S. 2024
  • Premium Statistic Adults' opinion on the effect of AI on entertainment in the U.S. 2024-2025
  • Premium Statistic Attitudes to using AI to copy artists' work in the U.S 2023
  • Premium Statistic Opinion on AI-created visual media considered art in the U.S. 2023
  • Premium Statistic View on restrictions on AI replacing creative jobs in the U.S. 2023

Adoption in marketing

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  • Premium Statistic Brands' main advantages using AI according to consumers worldwide 2025
  • Premium Statistic Brands' main disadvantages using AI according to consumers worldwide 2025
  • Premium Statistic Media preferences of consumers and advertisers using GenAI ads in the U.S. 2024
  • Premium Statistic Opinions of consumers and advertisers about GenAI ads in the U.S. 2026
  • Premium Statistic Leading uses of GenAI for content tasks among marketers in the U.S. 2024
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