A survey, conducted in the United States in October 2023, found that social media and user-generated content (UGC) are the main drivers for music discovery among Gen Z and Millennials consumers. That year, ** percent of respondents from Generation Z and ** percent among Millennials stated that they discovered music like this. These figures decrease significantly for older generations, for whom radio stations play a more important role for their music discovery.
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Deloitte. (July 22, 2024). Ways to discover new music in the United States in October 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1373671/new-music-discovery-generation-us/
Deloitte. "Ways to discover new music in the United States in October 2023, by generation." Chart. July 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1373671/new-music-discovery-generation-us/
Deloitte. (2024). Ways to discover new music in the United States in October 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1373671/new-music-discovery-generation-us/
Deloitte. "Ways to Discover New Music in The United States in October 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jul 2024, /statistics/1373671/new-music-discovery-generation-us/
Deloitte, Ways to discover new music in the United States in October 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1373671/new-music-discovery-generation-us/ (last visited July 20, 2026)
Ways to discover new music in the United States in October 2023, by generation [Graph], Deloitte, July 22, 2024. [Online]. Available: /statistics/1373671/new-music-discovery-generation-us/
