Leading operations and processes where media and entertainment business decision makers believe GenAI will have the biggest impact worldwide as of September 2024
Characteristic
Share of respondents
Personalized recommendations and advice
59%
Software development and IT operations
53%
Content production and support functions
49%
Customer service and support
44%
Content modernization
41%
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Results from a global survey of business decision makers from the media and entertainment fielded in September 2024, show that 59 percent of respondents believed that GenAI will have the biggest impact on personalized recommendations and advice. A further 49 percent said the same about content production and support functions.
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Amazon Web Services. (December 20, 2024). Leading operations and processes where media and entertainment business decision makers believe GenAI will have the biggest impact worldwide as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1610481/genai-impact-media-businesses-operations-worldwide/
Amazon Web Services. "Leading operations and processes where media and entertainment business decision makers believe GenAI will have the biggest impact worldwide as of September 2024." Chart. December 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1610481/genai-impact-media-businesses-operations-worldwide/
Amazon Web Services. (2024). Leading operations and processes where media and entertainment business decision makers believe GenAI will have the biggest impact worldwide as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1610481/genai-impact-media-businesses-operations-worldwide/
Amazon Web Services. "Leading Operations and Processes Where Media and Entertainment Business Decision Makers Believe Genai Will Have The Biggest Impact Worldwide as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Dec 2024, /statistics/1610481/genai-impact-media-businesses-operations-worldwide/
Amazon Web Services, Leading operations and processes where media and entertainment business decision makers believe GenAI will have the biggest impact worldwide as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1610481/genai-impact-media-businesses-operations-worldwide/ (last visited July 31, 2026)
Leading operations and processes where media and entertainment business decision makers believe GenAI will have the biggest impact worldwide as of September 2024 [Graph], Amazon Web Services, December 20, 2024. [Online]. Available: /statistics/1610481/genai-impact-media-businesses-operations-worldwide/
